Paid Advertising & Digital Marketing · Philippines
Paid media that is built to be measured.
I run Google Ads, Meta and Amazon PPC for e-commerce and local service brands. Over 10 years I have built, audited and optimized accounts, with tracking, feeds and reporting set up so every dollar can be traced. I also build and redesign websites in WordPress and Duda, so the page people land on is as strong as the ad that sent them.
10+ yrsGoogle Ads
5+ yrsAmazon PPC
Search · PMax · MetaCore channels
GTM · FeedsTracking and data hygiene
About
Paid media specialist working remotely with US and UK clients across e-commerce and other industries since 2008.
I care about the unglamorous parts that decide whether ads actually work: clean account structure, accurate conversion tracking, tidy product feeds, and negative keyword logic that keeps campaigns from competing with each other. I test deliberately, keep what the data supports, and explain the reasoning in plain language.
I am available for project-based, retainer and long-term freelance work, remote and part time, and I am open to the right in-house or agency role.
What I do
Hands-on across the full paid media stack.
Google Ads
Search, Performance Max, Display and YouTube. Account structure, keyword and negative strategy, copy, budget and bid management.
Meta Ads
Creative strategy and campaign structure for prospecting and retargeting, including audience seeding and testing frameworks.
Amazon PPC
Sponsored Products, Brands and Display, with keyword research and reverse-ASIN targeting in Helium 10 and bid automation in Scale Insights.
Feeds and tracking
Product feed management for Shopping and Performance Max, plus GA4 and Google Tag Manager conversion tracking.
Websites
WordPress and Duda site builds and Unbounce landing pages, with pixels and tracking set up to turn ad clicks into leads and sales.
Local SEO
Google Business Profile, local landing pages and citations for service businesses.
Reporting
Clear weekly and monthly reports that tie spend to revenue and say what to do next.
Selected work
A few examples of the decisions I make and why. Some client names are withheld. References available on request.
Google AdsPerformance MaxE-commerce
Structuring Search and PMax for a human and pet memorial brand
- Challenge
- Grow efficiently toward a minimum 3x ROAS target on a US-only budget, without campaigns bidding against each other on the same queries.
- What I did
- Tested a brand exclusion in Performance Max and kept brand traffic inside PMax, because it converted better there than in a standalone brand Search campaign.
- Used account-level negative keywords so a dedicated Search campaign is the only one serving a defined group of problem-aware queries.
- Shifted Google Ads emphasis from objection-handling toward users showing intent to buy.
Meta AdsCreative strategy
Rebuilding Meta around emotion-led creative and better audience seeds
- Challenge
- Creative and lookalike audiences were built around past purchasers, which limited reach to people who were still deciding.
- What I did
- Restructured campaigns for the new Andromeda delivery system, with distinct creative angles instead of near-duplicate ads.
- Reseeded lookalikes from a behavioral proxy for people who were aware but had not yet converted.
- Reset the default creative audience toward the adult child handling a parent's loss, based on survey insight.
Amazon PPCProduct launches
Growing Amazon advertising as a brand's catalog expanded
- Challenge
- The brand started with only a few products and added more over the years, so advertising had to grow with every launch.
- What I did
- Managed Sponsored Products, Brands and Display for the brand from its small early catalog through to a much larger one.
- Supported new product launches over the years with keyword research and reverse-ASIN targeting in Helium 10, and bid automation and reporting in Scale Insights.
- Which products to add was the owner's decision; I built and ran the advertising behind each launch.
Agency supportTracking
Campaign management and tracking for an agency's clients
- Challenge
- Support a marketing agency's clients across Google, Microsoft and Meta, keeping campaigns optimized and conversions measured accurately.
- What I did
- Handled day-to-day campaign work: keyword research, ad copy, bid adjustments, audience setup and performance monitoring.
- Configured conversion actions in Google Ads, goals and audiences in Google Analytics, and tracking tags in Google Tag Manager.
- Built and managed Unbounce landing pages and maintained client WordPress sites.
WebsitesWordPressDuda
Websites for a gutter company and a fence and gate company
- Goal
- Two of the websites I have built that are still live. The aim for both: a professional, trustworthy site that explains each service clearly and makes it easy to call or request a quote. These were website builds only; I did not manage advertising for either business.
- What I did
- Built Kern County Gutters on Duda for a family-owned Central Valley gutter company: pages for each service (cleaning, repair, installation, guards, seamless and commercial) and each city served, separate Bakersfield and Fresno phone numbers, a quote request, customer reviews and an FAQ.
- Implemented the local SEO plan for Kern County Gutters. The strategy came from the owner, who previously ran a marketing agency; I carried it out across the site and its Google Business Profile, and both now have a strong organic presence.
- Built Rocking Diamond Fence & Gate on WordPress for a Waco, Texas contractor: pages for gates, automatic openers, pipe fencing and commercial work, local pages for surrounding towns, a free-estimate call to action and a project request form.
- I designed and built both sites on my own. The written page content was generated with AI tools.
How I work
A repeatable process, so results do not depend on luck.
Audit
Review account structure, tracking accuracy, search terms, feeds and wasted spend before changing anything.
Fix the foundations
Correct conversion tracking, feed errors and campaign overlap so the data can be trusted.
Test one thing at a time
Change one variable, set a clear success metric and run it long enough to learn something real.
Report and decide
Plain-language reporting that says what worked, what did not, and what happens next.
Skills and tools
Ad platforms
Google Ads: Search, Shopping, Display, YouTubePerformance MaxRemarketingGoogle Ads EditorMeta AdsMicrosoft/Bing AdsAmazon PPC
Data and tracking
Google Analytics (UA and GA4)Google Tag ManagerConversion actionsAudience setupFeed management
Websites and landing pages
WordPressDudaUnbouncePixel and tracking integration
Other tools
Helium 10Scale InsightsGoHighLevel (basic)CanvaAdobe PhotoshopAd copywritingReporting
Experience
Sep 2025 – Present
Paid Advertising Manager, Parting Stone
Remote contractor. Run paid media strategy and execution across Google Ads (Search, Shopping, Display, YouTube, Performance Max), Meta Ads and Microsoft Ads. Build and optimize Performance Max campaigns, set up conversion tracking and remarketing lists, and report on cross-channel performance.
Oct 2019 – Present
Amazon PPC Manager, Smart Panda
Remote, part time. Manage Sponsored Products, Brands and Display campaigns. Keyword research and reverse-ASIN targeting with Helium 10; bid management, keyword ranking automation and reporting with Scale Insights.
Oct 2019 – Apr 2026
Web Designer & Digital Marketing Consultant, Outlook Media
Remote. Designed and built business websites on Duda with a focus on speed, mobile responsiveness and conversion-focused layouts. Set up tracking pixels and analytics, and worked directly with clients on goals, timelines and launches.
Aug 2016 – Dec 2025
Digital Marketing Virtual Assistant, October Marketing
Remote, on call. Managed Google, Microsoft and Meta Ads for the agency's clients, including keyword research, ad copy, bids and audiences. Configured conversion actions, Google Analytics goals and Tag Manager tags; maintained WordPress sites and built Unbounce landing pages.
Feb 2012 – Mar 2015
Google Ads Manager / Virtual Assistant, Squeeze Juice Marketing
Remote. Managed Google, Yahoo and Bing campaigns, including ad copy split tests and performance reporting.
Nov 2008 – May 2010
PPC Specialist, iZone Technologies
Keyword research, campaign setup and ongoing PPC management across Google, Yahoo and Bing, with ad copy testing and bid optimization.
Education: BA in Development Studies, University of the Philippines Manila (1996 – 2000).